Marketing Classical Music – Try MySpace

“Common wisdom has it that the social networking Web site is primarily a hangout for teenagers and 20-somethings, where middle-aged cops can entrap pervs preying on teenagers. But savvy classical music marketers are discovering that if you want to attract young people, you’ve got to go where they are. Thus MySpace is becoming a valuable marketing tool for some of today’s biggest classical stars – and is poised to be even more important as young musicians promote their own careers.”