Hollywood’s Internet Marketing 2.0

This summer Hollywood studios are turning to new websites. “Some of these studios are enjoying massive exposure by placing marketing materials on smaller, cutting-edge sites that emphasize on-demand and user-generated content, as well as video sharing. While still promoting their films through standard ad buys on big-reach portals like Yahoo!, MSN and AOL, many studios are seeding their content on smaller venues and banking on their fans to form their own distribution channels.”