The Tony Box Office Bump

Tony winners saw their ticket sales double at the box office Monday. “Perhaps the biggest surprise of all, though, was the television news. After two years of stagnant ratings, the Tony Awards telecast managed to draw in more viewers. According to preliminary Nielsen ratings, there were about 1.3 million additional viewers this year — 7.8 million, up from last year’s 6.6 million — an increase of around 20 percent. The awards show started the night in first place for its time slot then slipped to second, behind the N.B.A. finals.”