Lebrecht: Why Warner Cut Classical Music

“The tragic fact of the matter is that giant media players are pulling out of minority art, a myopic strategy that gives them no chance of tapping the next quirk in public taste or contributing to cultural evolution. Warner bought its way into classics just ahead of the Three Tenors 1990 boom and scored an eight-million follow-up CD at the Los Angeles World Cup. It gobbled up one independent after another – Erato in France, Teldec in Germany, Finlandia, Deutsche Harmonia Mundi – and went into overproduction along with all the others in the 1990s until the roof fell in and the outlet was slimmed down to a single stream of mainstream classics. That, too, ha now been deemed surplus to requirements.”