Talk about your product placement. “Lost, in just two seasons, has perfected the art of gleefully leading the audience around by their dangly bits, sending viewers scurrying into chat rooms to hash out possible theories. Are the characters dead? Are they in Hell? Is it all a strange drug-induced experiment? Obviously not satisfied with the self-generated fan obsession, Disney decided to give it a little push with the publication of Bad Twin. Bad Twin is written by a fictitious dead Lost character.”