How Do Arts Organizations Get The Word Out?

A conference in LA discusses what works. “Newspapers are still the dominant source of information about arts events, but e-mail is becoming increasingly important. About $30 billion was spent online in the 2005 holiday season, an increase of 30% over 2004. The average age of online users is 49, but all age groups are users. Sixty-five percent of users are women, and of them, 47% have postgraduate degrees. Household incomes of those using the Internet average $75,000.”