“The viral is where words, spoof images or film clips, You’ve Been Framed moments, guerilla marketing, cultural subversion and the unsuspecting celebrity all meet – and get spread around the internet community through personal contact. Once it would be nothing more than a text-only joke but, with broadband nearly everywhere and editing software ever more sophisticated, so virals have upped the stakes. The viral email has become such a phenomenon that the ICA is hosting the first exhibition devoted to it…”