“Today, screenings in a theatrical setting are merely one part of the commercial life of a studio release. As DVD sales figures testify, people are twice as likely to see a movie on disc than in a theatre. And why not? When one factors in the ticket cost of seeing a first-run movie, the divisive nature for many of the multiplex experience (which older patrons, in particular, can find noisy and uninviting), the speed at which movies reappear on DVD, and the number of alternative viewing options (DVD players, computers, TiVo, iPod, etc.), you can hardly blame people for choosing to pass on the formerly glorious big-screen experience.”