“We have the whole [phenomenon of] descriptive marketing in the United States, which is how to use music as description and how to market it that way. In other words, what they are saying to the public is that you don’t have to concentrate, you don’t have to listen, you don’t have to know anything about it, just come and you will find some association, and this way you will go into the music. Is that the answer to the so-called crisis in classical music? Accessibility does not come through populism, accessibility comes through more interest and more knowledge.”