General Motors launches a website where visitors can make their own ads for an SUV. Of course many of the ads ridicule the vehicle. Think GM’s mad? Hardly. ‘We’re engaging consumers in this two-way discussion. It’s creating buzz and people are learning about the product.’ In just two weeks, more than 21,000 ads have been created. Visitors have emailed them to others 41,000 times. There have been 250,000 unique visitors to the site and over 2.4 million page views.”