Will Direct-To-DVD Kill The Big Screen?

Hollywood is all abuzz over the latest notion in consumer marketing – bringing a movie to DVD while it’s still available in theatres, and sometimes even launching the two simultaneously. But while consumers may cheer the idea, there’s one significant group of players in the movie biz who couldn’t be more against it: theatre owners. They believe that simultaneous DVD release will cripple their business, and they’re using all their clout to nip the idea in the bud.