So How Much Of A Factor Are Ticket Prices?

“It’s a truism in the classical music business that income from ticket sales rarely covers more than 50 percent of the cost of putting on a performance, and our look at some representative Bay Area groups supports that. Given this fact, every organization, regardless of its size or prestige, has to do a lot of fundraising just to break even. But how those prices are determined can still be a mystery to the concert-going public.”