Wanted – New Media Plan To Pay Actors

The advertising industry is looking for a new formula for paying actors. “The payment structures in the current collective bargaining agreements with SAG/AFTRA were originally developed to meet the needs and problems of the early 1950s. As different means of broadcasting were developed, new payment streams were added on to the contract, creating enormous administrative complexity, distortions in the allocation of compensation, and the potential for out-of-control costs. For example, talent payments for broadcasts that reach very small audiences can today exceed the actual cost of the media.”