Is It A Marketing Problem, Or A Quality Issue?

Hollywood is considering a major promotional campaign designed to get the public off the couch and into movie theaters on a far more regular basis. The campaign, which would be patterned after the highly successful “Got Milk?” and “Pork – The Other White Meat” campaigns, would be the film industry’s new hope for reversing the slide in box office receipts. However, at an annual conference, theater owners objected to the strategy, saying that the problem of slumping attendance stems from Hollywood’s insistence on making and marketing terrible movies.