The Cult Of Cool

we’ve wanted to be “cool” now for 50 years. “No other cultural phenomenon in the United States has lasted so long. None has determined so powerfully how we want to be thought of. And even the geekiest among us, the proudest and most combative of misfits, lepers with ulcerated noses forever pressed to the glass, have at one time or another allowed it to influence their decisions. It is that much an American standard.”