Radio Tries For A Comeback

Traditional radio is going on the offensive to try to “recapture some of the consumer and industry buzz temporarily ceded to satellite radio in the wake of shock jock Stern’s defection to Sirius Satellite Radio. (Oprah Winfrey will be going to Sirius’ larger rival, XM Satellite Radio). Industry observers wonder whether these initial steps by terrestrial radio will be enough to maintain it as a dynamic media business.”