Current’s Viewer Video – Tougher Than It Seems

Current TV is based on the idea of viewer contribution. “While there’s no question the number of people who can edit videos at home has skyrocketed, Current TV has discovered that the number who can make interesting or watchable “pods” is substantially smaller. To separate the wheat from the chaff, the network uses a Web based “green-lighting” process through which viewers rate each others’ submissions. Videos that rise to the top are put on air and the contributors are paid a fee that starts at $500. That process yields only about 30% of what the network needs to fill its days. The channel fills the rest with commercially-produced or “commissioned” segments about social issues, fashion, and music.”