Baaaah! The Music We Like? Turns Out We’re All Sheep!

“A new study reveals that we make our music purchases based partly on our perceived preferences of others. Researchers found that popular songs were popular and unpopular songs were unpopular, regardless of their quality established by the other group. They also found that as a particular songs’ popularity increased, participants selected it more often. The upshot for markerters: social influence affects decision-making in a market.”