Can They Order Viewers To Watch It?

The Canadian Radio-television and Telecommunications Commission (CRTC) is ordering Canada’s commercial broadcasters to increase their investment in homemade drama from an average of 3.3% of gross revenues to 6% over a five-year period. “Similarly, the CRTC is now requiring the networks, through marketing and scheduling, to boost the viewing of English-language drama programming so that by 2008-2009, Canadian productions will enjoy at least 16.5 per cent of the networks’ total drama viewership.”