Using Art To Attract Celebrity, Cash, and Youth

A new generation of art enthusiasts is coming of age (as are their investment portfolios,) and museums are scrambling to find new ways to integrate the new blood into their existing mix. “All the major museums in New York sponsor junior groups,” which seem to exist mainly to throw lavish parties and attract celebrities and cash. “Junior museum boards were originally closed, invitation-only groups aimed at the children of established donors. Over the years, however… the boards have opened wider. Today the junior groups are open to anyone who can pay the annual dues (which range from $500 to $1,000), and foot the $150 to $200 needed to attend the galas. And each party is more opulent than the last.”