Pop Goes The Orchestra Manager

The San Antonio Symphony has named local beverage industry executive David Green as its next president and CEO, continuing a long-demonstrated preference for executives plucked from the corporate world with little to no experience in the orchestral sphere. “Green has held several executive positions, including chief financial officer and vice president for operations, at San Antonio’s Coca-Cola Bottling Co. of the Southwest. [He also] founded Logicor LLC, a company that makes productivity-enhancing equipment for soft-drink dispensers… Green becomes the symphony’s seventh interim or permanent top administrator in less than seven years, and the fourth to have no prior experience in orchestra management.”