Cultivating The Nightclub Set

Fresh off the high of the inevitable crowds that greet a newly expanded and renovated museum, Minneapolis’s Walker Art Center has launched a new initiative designed to draw in a more diverse crowd than would normally spend its free time at a modern art museum. “To put it plainly, the Walker doesn’t feel like any other museum. It feels, for lack of a better word, alive. Every Thursday, [when the museum scraps its admission charge and stays open late,] the Walker’s contorted, dreamlike corridors bustle with activity. People are on dates; some are even dressed up, though not in the suit-and-tie sense. It’s more like they’re going to a nightclub — you’re likely to see miniskirts, fur boots, and overpriced vintage T-shirts. But remember, you’re supposed to be looking at the art.”