“As the box office closed out 2005, moviegoing was down 7% with about 1.4 billion tickets sold for the year. While studio executives disagreed over why theater attendance declined (some blamed the movies themselves, others cited the allure of DVDs and video games, and several others said the 7% slide was statistically meaningless), a number of industry leaders did concede that exhibition must improve if Hollywood is to prosper — stadium seating, in other words, is simply not enough.”