Theatre Of High Ambitions And Low Cost

Several off-Broadway theatres are keeping ticket prices low and the theatre experimental. It’s working. “These spaces measure success less by commercial cachet than by how well they keep up with exciting new work. All of them keep an eye on not only submissions and recommendations but also on offerings at the Edinburgh Festival Fringe and one another’s work. While each has a different economic model and aesthetic emphasis, all have infrastructure in place to market and offer technical support for everything on their stages, which means they have the prerogative, and the incentive, to choose only work they want to see there, whether or not their name is above the title as producer.”