The TV ratings company Nielsen will begin measuring viewing habits of those who use digital recordered like Tivo. “Responding to the requests of clients who wanted to know how DVR use affected viewing, Nielsen will now offer three ratings per program and network: Live, Live/Same Day (which includes same-day playback via DVR) and Live+7 Day Ratings (live along with time-shifted viewing up to 168 hours after airing). The first overnight ratings with live and same-day sets of data will be Wednesday; the first Live+7 streams will be available two weeks after the Monday-Sunday cycle.”