When it comes right down to it, imitation is not only the sincerest form of flattery, it’s also a surefire method of marketing success. So no one should be surprised that the publishing world is about to start churning out countless books whose plotlines sound an awful lot like a certain bestselling novel concerning religious sects, freemasons, and old Italian artist/inventors. Some are comparing the rush to duplicate the success of The DaVinci Code to the explosion of the “legal thriller” genre in the early 1990s, which was sparked by the commercial success of author John Grisham.