With moviegoers fast becoming a valuable (and comparatively rare) commodity, the film industry is mounting a campaign to get Americans back in the theatres, in part by (finally) addressing longstanding consumer complaints. Cell phone rings interrupting the screening? We’ll ban ’em. Screeching children? We’ll restrict ’em to daylight hours. Pre-show ads? We’ll make ’em less intrusive. Ticket prices? Ummmm, well… how about a snazzy new PR blitz all about the glories of going out to the movies?