“While the iPod has given Apple a foothold in cars and offices, it has yet to make the move into living rooms. The cable companies have a clear advantage here, as does Microsoft with its Media Center PCs and the enormously popular Xbox. Apple will become a force here on the day when the iPod is expressly designed to plug into your television—not to mention your car stereo and broadband network. If Steve Jobs can make the iPod an entertainment hub, Apple will be the company to beat, a feat it could never accomplish with personal computers.”