Trying to combat ad-skipping devices like Tivo, TV networks are turning to product placements in the scripts of shows. But now some writers are putting up a fight, demanding more pay in exchange for scripting product plugs into their shows.”
Trying to combat ad-skipping devices like Tivo, TV networks are turning to product placements in the scripts of shows. But now some writers are putting up a fight, demanding more pay in exchange for scripting product plugs into their shows.”