Both are digitizing books. But “Google is working from the top down. It’s very centralized. Project Gutenberg is the opposite: It’s decentralized, it’s grassroots. From the consumer’s point of view, if you’re trying to get a quotation from a book, you could get the book from Project Gutenberg and cut and paste, say, the whole “Hamlet” soliloquy. On Google, you can’t. Also, ours is totally non-commercial. You won’t find advertising on any of our pages.”