Ratings Drop After DC Station Drops Classical Music For Public Radio News

Last February, Washington DC public radio station WETA ditched its classical music format and went news. Did the switch backfire? “After two ratings books, two fund drives and nine months of the new programming — a mix of news and talk shows from National Public Radio, the BBC and other outside sources, much of it oriented to foreign affairs — WETA’s audience is smaller, no more generous than the classical audience was, and no more reflective of the demographics of the Washington area.”