How MySpace Is Transforming The Arts Marketing Experience

“MySpace pulls it all together. It’s where, for free, you can make your own Web page and direct people to it. Start your own blog. There’s instant messaging and music downloads. It’s spam-free for the moment, packed with music and comedy, growing by 4 million people a month and easy to use. It’s that huge audience, primarily teens and young adults, that’s pushing the latest revolution in the music industry. More than 550,000 musicians have MySpace pages, with the ability to get heard, play gigs and make a living without radio, TV or even having a CD in stores. Previously unknown bands, comedians and other entertainers now take their case directly to fans.”