Study Suggests Video-On-Demand Cable Viewers Rent Fewer DVDs

“More than half of the nearly 500 users surveyed — even among those who described themselves as medium to light users of Starz on Demand — said that they rented and purchased fewer DVDs because of the availability of films on the on-demand platform. Of the roughly 14 million Starz Encore subscribers, about 3.6 million regularly access the Starz on Demand service.”