Why Publishers’ Obsession With Short Attention Spans?

There’s research to say that’s what people are afflicted with. But “the data that exist come from people with short attention spans, the kind who participate in focus groups and telephone surveys relied on by corporate research. Guess what? SAS in, SAS out. Well-educated, successful people with good incomes and long attention spans don’t waste time on focus groups or telephone marketing surveys. They’re too busy reading books, serious magazines, and long-form journalism.”