Wanna Rescue Your Broadway Show? Make A Lousy Movie.

The movie version of the long-running theatrical hit, Rent, is not pulling much business by Hollywood standards, but the opening appears to have given a boost to the staged original, which last week had its best sales week ever. “The same thing happened last year with The Phantom of the Opera. The movie, which cost about $100 million to make, grossed just $150 million worldwide. But it lifted the fortunes of the Broadway show… As more and more stage shows are being adapted for the silver screen, theater producers are discovering that even if the movie isn’t very good, the stage production benefits. The spike in ticket sales registers as soon as the trailer for the movie starts playing in theaters.”