Launch Of NPR Podcasts A Big Winner

“It took only six days after launch for NPR’s ‘Story of the Day’ podcast to reach the coveted No. 1 spot on iTunes for most downloaded podcast. On Nov. 21, NPR’s podcasts held down 11 spots on the iTunes Top 100, more than any other media outlet. But NPR has done much more than simply repurpose its own material for podcasts. The radio giant is hosting podcasts for member stations, and selling and splitting underwriting revenues with them.”