The Marketing Of Frida

“The Frida Kahlo Corporation, created by Isolda Kahlo, is busy exploiting the artist’s name with a series of products. “The family has marketed Frida Kahlo jewellery and clothing after her niece won the rights to register the name as a brand. But the commercialisation of the painter, who died in 1954 at the age of 47, has provoked a row between her friends, family and critics.”