Michigan Opera: Subscriptions Down, Ticket Sales Up

Detroit’s Michgan Opera Theatre ran a very modest deficit for the past season. Michigan’s weak economy continued to take a toll on corporate and individual giving to the company, which remained flat. Ticket income dipped slightly, but the bigger story is that subscription income fell short of goals by $140,000. Subscription sales have now declined for five straight seasons, which officials attribute to aging audiences and lifestyle changes that find younger patrons less willing to commit. Still, single-ticket sales exceeded goals in 2005 because of a surge for the world premiere of Margaret Garner.”