“Cool is a word that often crops up when describing art or artists. It’s always been a term that has bugged me. The minute something is described as cool, my instincts tell me that it is on the wane. For me, being creative is being prepared to make a fool of myself — in a nutshell, the opposite of cool. In my experience embarrassment is not fatal. Coolness somehow implies that there is a right thing to do, whereas creativity is mistakes. I recall in sixth-form art lessons that the coolest boy just churned out copies of his favourite album covers… In years to come we will look back at our obsession with appearing cool as we look at the medieval chivalric code. I think the time has come for adulthood and wisdom to be seen as things worth aspiring to.”