As record companies and retailers struggle to adapt to the new, tech-heavy world of music consumption, a phenomenon has emerged that is gaining popularity in the industry, even as it is decried by consumers. A number of pop music’s most sought-after acts have recently partnered with specific corporations for “exclusive” sales deals, wherein consumers can only purchase the new CD at a specific store, at least temporarily. Others have offered retailer-specific versions of a new CD with bonus material unavailable elsewhere. The idea is to drag music consumers away from their computers and back into the stores, and it seems to be working.