How Museums Are Courting New Collectors

Museums – their acquisition budgets getting smaller – have been cultivating young collectors by offering special services. “The most important thing these groups offer: insider access, invaluable in the insular and clubby art world. Want behind-the-scenes access to museum collections and staff? Members of The Metropolitan Museum of Art’s Apollo Circle attend exclusive curator-led workshops on topics like developing a ‘collector’s eye’ or the importance of art conservation. A few blocks down, at the Whitney Museum of American Art, the Whitney Contemporaries meet regularly with curators, trustees and director Adam Weinberg…”