Broadway – Where Are The Latinos?

Few Latinos attend Broadway shows. “Despite many mainstream companies’ frantic attempts to cater to the booming Latino market, Broadway remains overwhelmingly non-Hispanic. Though the number of Broadway-going Hispanics during the 2004-5 season was the highest since the League of American Theaters and Producers began such surveys, they still made up just 5.7 percent of the total. They account for 12.5 percent of the United States population, according to the latest report of the United States Bureau of the Census.” Now some producers are trying some unorthodox marketing to build that audience.