The Quill Awards were created to add some glitz to literary awards. “In its first year, the Quills didn’t come close to the Oscars in the glamour department. There were no A-list celebrities in attendance; viewers will have to settle for actors like Cattrall and Matthew Modine, who both have their own books to promote. But supporters believe that the ceremony made some progress in jazzing up publishing’s staid reputation. But it remains to be seen whether viewers will tune in — and, more broadly, what kind of influence the Quills will have on sales and the image of the book publishing industry.”