Goodbye Mass Marketing, Hello Buzzzzz

Greg Stielstra, senior marketing director for the Book Group at Zondervan, one of the world’s leading publishers of Christian books, “argues passionately that traditional mass marketing, which seeks to sell products and services to everyone, is no longer effective at selling anything to anyone. The societal influences that allowed mass marketing to prosper have disappeared, rendering mass marketing ineffective. New circumstances have created an opportunity for a different marketing approach.”