Lifetime – A Force To Be Lobbied With

The Lifetime Channel is the most-watched network among women. “In recent years Lifetime has promoted its issue-oriented programming by tying it to direct appeals to viewers to improve their lives. In April, for instance, after the broadcast of “Terror at Home,” a documentary about domestic abuse, the National Domestic Violence Hotline had a 7,000 percent increase in calls. But Lifetime’s most surprising experiment has taken place off screen. Through its public affairs office, it has become a political lobbying force – and quite an effective one at that – rallying its audience to back laws about a broad slate of women’s issues.”