Trying To Make A Narnia For All Audiences

Disney’s new film version of C.S. Lewis’s classic children’s series, The Chronicles of Narnia, comes out next month, and the studio is preparing to ratchet up the PR machine. “But Disney’s tricky marketing strategy for Narnia – which includes aggressively courting Christian fans who can relate to the story’s biblical allegory while trying not to disaffect secular fans – is particularly tricky when it comes to music. The spiritual character of “Narnia” is being reinforced with the debut on the charts last week of a Christian pop album of music inspired by the film. But prospects for a previously announced secular soundtrack now seem cloudy… The Christian-oriented album’s status as the only Narnia musical project in the marketplace, for now at least, could upset the studio’s plan to balance two audiences.”