Never Put Your Show’s Fate In The Hands Of Critics

“When a group of New York producers announced they were bringing Andrew Lloyd Webber’s The Woman in White to Broadway, there was plenty of head-scratching around Shubert Alley. The $8 million show, which opened last year in London, had three strikes against it: West End critics gave it mixed reviews; reporters and critics for the [New York] Post and the New York Times who attended the opening night performance registered their reservations; and the box office never took off (an investor in the London production says it’s nowhere close to paying back).” Still, tweaks have been made, and the producers are assuring everyone within earshot that the show is much better now. Unfortunately, they tried to prove it by inviting the critics back…