“DC Comics is in the midst of a major effort to revitalize the company’s fabled superheroes for the 21st century and better connect with today’s readers. The undertaking, which began in 2002, has involved a critical look at DC’s characters – from Aquaman and Batman to Zatanna – and developing story lines that sometimes have heroes engage in decidedly unheroic deeds… If fans embrace the new DC superhero universe, the gamble will be worth it. Last year, the comic book industry generated nearly $500 million in sales.”