Now That’s Knowing Your Audience

The British city of Bath has a new children’s theatre, known as The Egg, and its designers are right proud of it, which is good, since they’re also the target demographic. “Children have played a large part in creating this theatre, which has been built inside an old cinema the entrance of which is round the side of its parent company, the Theatre Royal Bath… Being inside the Egg is like being inside a traditional theatre but with none of the more daunting elements. There are no dark velvet curtains, there is no prickly plush, the seats are smooth and not flip-up.” And perhaps best of all, there’s a soundproof room at the back where parents can take a screaming baby away from the crowd while still being able to see and hear the production.