TV – The Modern Movie PR Machine

“Kissed off by critics as a sad emblem of the state of modern journalism – loud, jaggedly edited amalgams of gossipy supermarket tabloid and studio press release – shows like “Access Hollywood” and “Entertainment Tonight” have nonetheless never been more important to the marketing of Hollywood, and have never had more competition. At a time when high-profile movies can live or die on the strength of their opening weekend, such shows offer a big potential audience – an average of 3.2 million viewers a night for “Access,” 6.7 million for “E.T.” – as well as a prized commodity in Hollywood: free exposure.”